Online marketing refers to a powerful technique and methodologies used for promotion of products and services through the Internet.
Online marketing includes a wider range of marketing elements such SEO, SME, Pay per click and social media than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
Online marketing can deliver benefits such as:
- Growth in term of potential customers
- Reduced expenses of marketing
- Better control in term of analysis
- Improved customer service through communication
- Competitive advantage from your competitors
Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).